Innovations in rewards and incentives

The Unified Incentives suite of products work together seamlessly to simplify the process of rewarding your clients, customers and employees.

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Our mission is to help our clients drive down operating costs while enhancing the end-user experience and improving program ROI. The Unified Incentives suite of products is purpose built with these goals in mind.

Cut the cost and hassle of gift cards, competition prizes, rewards, and thank you gifts. GiftPay is an innovative service for the bulk electronic delivery of gift cards ranging from $5 to $1,000.

Available inAUNZUKUS

RewardSender enables micro-incentives and rewards payments as low as 10 cents. With RewardSender you can leverage your membership or subscriber database with a rewards program that can bolt-on to your web site or email database in minutes.

Available inAUNZUKUS

With Easy Benefits, you can design and customise an employee recognition certificate and combine it with a digital eGift Card. Using Easy Benefits you can take advantage of the ATO's "minor benefits" tax exemption.

Available inAU

Gift Sender is the consumer version of GiftPay, allowing anyone to send an eGift Card quickly and easily. Gift Sender includes seasonal themed ecard designs for birthdays, weddings, Christmas, anniversaries, and more.

Available inAU

Why Unified Incentives

Cost Effective

The Unified Incentives suite of products has been structured from the ground up with a focus on low cost. For the basic services, we charge no setup fees, and no ongoing fees.


One size doesn't necessarily fit all, which is why we built the Unified Incentives products with flexibility in mind. Talk to us about your needs and we'll work closely with you to find a solution to fit.

Super Fast Setup

Setting up traditional rewards, incentives or referral programs or prize competitions can often take weeks, months or even more. With Unified Incentives, our self-service platforms make it easy to get up and running in just days.

Privacy For End Users

All of our products have a strong focus on privacy for your customers. End users do not need to create an account or register. They do not need to provide their postal address or any other personal details. In most cases just an email address is all that is needed, and in some instances users can receive their rewards without ever having to provide an email.


When you utilise RewardsWallet or Easy Benefits, our powerful and simplified e-gift platform GiftPay is already built-in. We take care of the fulfilment via GiftPay and you can relax!

In-House Capability

Unified Incentives technologies are developed entirely in-house. This allows us to easily cater to our clients' needs and puts us one step ahead of the competition.


...if you operate a rewards site then I can't recommend it highly enough.

GiftPay is a superb additional to our rewards scheme and our members love the flexibility and choice that it offers. It took minutes to set up, it's easy to use for both members and administrators, and if you operate a rewards site then I can't recommend it highly enough.

Roger Neyland
Director, The Digital Edge

...It was easy to set up and it saves us considerable time...

We chose GiftPay as a more efficient way of administering our staff incentive program. It was easy to set up and it saves us considerable time with multiple gift cards being able to be sent at the click of a button. It also eliminates the worry of gift cards being lost in the mail.

Claire Watson
Business Development Manager, Victorian Nurse Specialists

...a great and simple way to offer our panellists instant rewards...

GiftPay is a great and simple way to offer our panellists instant rewards with a large variety of rewards options to choose from.

John Karathomas
Director, I-view

...It has been easy to use and respondents love the choice of offers...

We were very excited about the introduction of GiftPay as it met our immediate needs of a simple and versatile payment system. We loved the fact that all it required was a person's email, which helped with privacy concerns from our respondents. It has been easy to use and respondents love the choice of offers and the 3 years redemption.

Karen Johnston
Director, Stable Research

...It saves us a heap of administration time and customers find it easy to use...

GiftPay has been a wonderful tool for us at AFS. It saves us a heap of administration time and customers find it easy to use. It has transformed the way we reward our research participants.

David Primrose
Group Sales and Marketing Director, AFS Smart Askers

...there were lots of options available to them to redeem...

We first started using GiftPay for our online qualitative work, and were impressed with the ease of administration. Participants were really happy to receive the vouchers, as there were lots of options available to them to redeem. Increasingly we've been using the printed vouchers as incentives for our face-to-face work. There are so many benefits, particularly around the admin side. It's also a lot safer for our researchers, who no longer have to carry around large sums of money.

Victoria Gamble
Research Director, Blaze Research

About Us

Unified Incentives was founded in 2012, with offices in Sydney Australia and Taipei Taiwan. Our flagship service GiftPay was initially developed as a solution to simplify the redemption process for rewards programs. As GiftPay enjoyed rapid growth, the range of services was expanded in response to industry feedback and client requests.

Today, Unified Incentives has hundreds of clients in a wide range of industries, serving a variety of client needs including rewards redemption, sales promotions, employee rewards and recognition, and much more.

Corporate Team

Colin Yamey Chairman

Colin has over 25 years of experience in building Australian software companies. He was a Director of Citect Corporation for 20 years with responsibility for software engineering and international business development. Citect was one of the first Australian software companies to successfully list on the ASX.

Bob Cheng CEO

Bob founded online marketing firm PermissionCorp in 1999, a company ranked twice in the prestigious BRW fast 100. Bob was also recognised as a finalist in Ernst & Young's Entrepreneur Of The Year awards. In 2012 Bob founded Unified Incentives, continuing to innovate and create value for both corporate customers and consumers alike.

Toby Willis CTO

In 1999 Toby joined PermissionCorp as a web designer and one of the very first employees of the company. Today, as Technical Director at Unified Incentives, Toby is responsible for overall product development, design and IT. Toby's years of experience in design and development have been a key driver in the success of GiftPay.

Simon Uzcilas Director

Simon has over 20 years of experience of investing in private growth companies and is a director of Four Hats Capital. He has been on the boards of many private companies and has personally bought, built and sold a specialist food manufacturing business. Simon is on the investment committee of ANU Connect Ventures and is a member of EO Sydney.

Contact Us

How can we help you?

Your details

In which of the following services are you most interested in?

Corporate Sales

Level 7, Tower 2, 475 Victoria Ave
Chatswood NSW 2067 Australia
Tel: +61 2 9409 8699

United Kingdom
4th Floor, 1 Kingdom Street,
Paddington Central, London, W2 6BD
Tel: +44 20 3608 7980

United States
323 Sunny Isles Boulevard, 7th Floor,
Sunny Isles Beach, FL, 33160 USA
Tel: +1 786 590 5220


Gift Card Recipient Support


Tel: +61 2 9409 8695